How to keep your social media active as small business owner
As small business owners, we have a lot on our plate. It is often challenging to find time to create relevant content to post on social media. Not only is it time-consuming, but it can also be costly to hire someone to manage your social media account. However, having a solid presence on social media is crucial as it is a great way to advertise your business and reach new customers. In this article, we will discuss strategies for managing your social media account effectively while juggling multiple hats.
Strategies for Social Media Management
The approach to social media management depends on the product and nature of your business. For example, if you are a B2B company, you may not need to be as innovative with your content as a B2C company would. However, it is still essential to keep your content fresh and relevant.
Hire freelancers
One strategy that has worked well for some small business owners is to hire a part-time person to handle their social media accounts. This can take some of the workload off your hands, but it still requires some micromanagement. You can find such freelancers on sites like Fiverr, Upwork, etc. The price that these freelancers charge depends on the number of posts and the number of platforms you would want them to manage. Always get a quote from multiple freelancers and ask for their portfolio channels that they have managed in the past.
Use social media scheduling tools
Another strategy is to use scheduling features across different platforms such as Facebook, Instagram, Twitter, and YouTube. This allows you to schedule a week's or even a month's worth of content at once. You can use some calendar to track what you have scheduled on which platform on which day. This is also handy for tracking where you need to fill gaps. There is an underlying assumption in this strategy that you are very good and efficient at curating and writing content. You can take out some time for a few hours in a month and prepare for the entire month in advance.
Take advantage of AI tools
Finally, with the advent of AI, small business owners have another option to manage their social media effectively, e.g., Postanza AI. These AI tools can take the load off by generating new ideas, writing social media marketing copy, and even creating beautiful images. It takes only a few minutes to create engaging social media posts.
Growing your business's social media presence organically takes patience and creativity. As you become more familiar with social media, it can become easier and more enjoyable. It's important to find the approach that works best for your business and to keep experimenting until you find the perfect strategy.
In conclusion, as a small business owner, it takes time and effort to create relevant content for social media. But with the right approach and strategies, you can effectively manage your social media account and grow your business.
With Postanza AI, you can save time and effort by automating your social media content creation process. So, if you are struggling to find time to manage your social media, give Postanza AI a try and see the difference it can make for your business. The best part is that you can try it for free and see how it can help your business grow.