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Four ways to find trending hashtags for your social media channels

Hashtags have become a staple on social media, particularly on Instagram, and for a good reason. They allow for categorization and easy searching of specific posts by users, provide insights into consumer interests for marketers, and improve brand visibility and rankings. This article will highlight the most effective ways to find trending hashtags:

Search on the Instagram app

The best and quickest way to find trending hashtags is to use the source and through the Instagram app. You can start by creating a list of niche-specific keywords that describe your brand. Then, using these keywords, search for hashtags on Instagram by following these simple steps:

  1. Open the Instagram app and click on the search icon at the bottom of the screen.
  2. Type in a keyword from your list in the search area and select "Tags"
  3. Look at the photos associated with the hashtag and see if they match your brand.
  4. Analyze the number of posts using a particular hashtag and see if it fits your brand well.

Use hashtag generators or recommendation tools

Hashtag generators and recommendation tools are valuable resources to help us find trending hashtags relevant to our content. These tools use various algorithms to analyze social media trends and suggest hashtags that are currently popular and likely to increase the visibility of the posts. This increases the chances of our posts being discovered by a wider audience and helps us stay current with the latest trends and conversations on social media. 

Competitor's account analysis

By identifying the hashtags our competitors use, we can get a sense of the relevant conversations and topics for our target audience. This can help us identify gaps in our social media strategy and find new opportunities to reach our target audience.

Additionally, by analyzing the engagement levels and reach of our competitor's posts, we can better understand what hashtags are resonating with our target audience and adjust our hashtag strategy accordingly. However, it's important to note that simply copying the hashtags used by competitors is only sometimes the most effective strategy - it's crucial to ensure that the hashtags we use are relevant to our own content and brand identity.


It is a smart strategy to monitor hashtags not only on Instagram but also on other social media platforms like Twitter. Twitter is a great platform to watch for trends as it is often the first to capture the latest IRL (in real life) trends and buzz. By observing the hashtags trending on Twitter, you can get a good idea of what topics are gaining popularity and may soon become a trend on other platforms, including Instagram.

In conclusion, finding trending hashtags for your social media channels is essential for businesses and brands to reach their target audience, increase their visibility and engagement, and stay relevant in their industry.

By utilizing the methods discussed in this article, including searching on the Instagram app, using hashtag generators or recommendation tools, analyzing competitors' accounts, and monitoring Twitter, businesses can stay on top of the latest social media trends and effectively use hashtags in their posts. However, it's important to remember that using the right hashtags is just one aspect of a successful social media strategy - high-quality content, engaging with followers, and consistent posting are also crucial for building a solid presence on Instagram and other social media platforms.

With Postanza AI, you can save time and effort by automating your social media content creation process. So, if you are struggling to find time to manage your social media, give Postanza AI a try and see the difference it can make for your business. The best part is that you can try it for free and see how it can help your business grow.